The Full Story
About the campaign.
Bit by Byte began as a student-led project with one clear goal: to make people stop and think about what happens to their devices after they’re “thrown away.” What started as a simple question - “Where do old phones go?” - grew into a campaign of posters, banners, and digital platforms designed to reveal the hidden costs of electronic waste.
Our Vision
We see a world where technology doesn’t come at the cost of our health or our planet. A world where electronics are built to last, recycled responsibly, and valued for their potential, not just their convenience. Bit by Byte imagines a future where sustainable technology use is the norm - and where every byte counts.
Our mission
We aim to raise awareness about e-waste, the fastest-growing waste stream in the world. Through bold visuals, hard-hitting facts, and practical solutions, Bit by Byte pushes people to rethink how they buy, use, and dispose of technology. Our mission is simple: educate, inspire, and empower action.
We believe change happens one step at a time. That’s why we combine creativity with facts: using posters, banners, and online presence to turn something invisible into something people can’t look away from. By blending data with design, we make e-waste personal, relatable, and impossible to ignore.
